Simon's category experience is wide ranging and deep. From Laundry to Luxury and much in between:

Laundry and Homecare (Omo, Cif, Domestos); Environmental issues (Agricultural Plastics Environment); Baby Care (Johnsons Baby, Nestle Good Start, Nutricia); Travel (Cathay Pacific, Emirates, JAL, BWIA, St Lucia & Jamaica Tourism); Fashion (Onitsuka Tiger); Restaurants (IHOP, Ozumo); Alcoholic Beverages (Newcastle Brown Ale, Carlsberg Tetley, Lindemans Wines); Non Alcoholic Beverages (Naked Juice, POM Wonderful, Nescafe Dolce Gusto, Florida Dept. of Citrus; Coffee-Mate); Confectionery (Magnum, Nestle Red, Ben & Jerry's); Private Healthcare (Ohio State Cancer Care Center); Feminine Products (OB, Pacific Institute for Women's Health, Paragard IUD); Vitamins & Supplements (Nestle Health Sciences, Solgar); Automotive (Lexus, Garrett Turbochargers, Daewoo);Technology (AT&T Mobility, Sony, Epson, FATUnicorn Labs, Siemens, Resolver); Financial (Mastercard, ING, Wells Fargo, Crowdsense); Pets (Purina); Private Education (Loyola Marymount University, Pepperdine University); Beauty (Alberto Culver); Food (Sun-Maid, Becel, Buitoni, Flora, Special K, Bumble Bee); Entertainment (Sony Pictures, MovieLink); B2B (Epson, Northrop Grumman, Honeywell, Sony, Embraer, Hellespont Ship Management); Luxury (Baccarat, Intense & Moonlight Books, Intense & Moonlight Books, Bel Air Bay Club).