" I have worked with Simon on two creative development research projects this year. He has been a great partner, treating the work with sensitivity, clients with respect and listening to consumers thoughtfully. His ability to synthesize results, strategic input, executional nuance and noise, has been terrific. I would recommend him." Catrina McAuliffe, Director of Account Planning, BBDO

“Simon did a fantastic job in leading the planning work to develop a refined brand positioning for Newcastle Brown Ale in the U.S. The end product was a positioning that performed ahead of norms among the target consumer in research and a compelling platform for creative development.” Steve Greig, Heineken USA

“Simon is amazing. Super intelligent. Very insightful. Wonderful with all members of a team. Exceptional with clients. Keen eye for big ideas and creative paths. Simon is a great addition to ANY team.” Tom Sullivan, President, Vitro Agency

" Thank you for all the earnest hard work you've put into the Naked Juice Strategic AOR pitch. I just wanted to tell you how pleased I have been with your work ethic and the quality of insight- both complementing the sound nature of your investigations and the nuanced approach to observing the results of those enquiries. It is my intention to continue working with you in this capacity as long and as far as our client relationships afford me that luxury..."
Tim Richards, VP Experience, Blitz Agency


"Simon partnered with the Bel Air Bay Club Management team (I was Club President at the time), to design and execute a multi-phase Club Member Services development project for our demanding, high net worth membership. This culminated in an entertaining and engaging Board retreat which he facilitated. The Club has now implemented a series of improvements based on Simon's recommendations. I highly recommend him any luxury hospitality brand project" Jill Baldauf, former President, Bel Air Bay Club

"Simon is strategic, creative and analytical all at the same time. This is a rare skill set that is wonderful to work with. He understands the importance of true consumer insight, yet also understands the demands of showing ROI on insight and creative communications. He is passionate about his work which leads to flawless execution and output. He has fabulous communication skills and works well with corporate and create environments. Most of all, Simon is a good guy. He is a joy to work with and I hold him in the highest regard."
Jenna Lauer, Assistant Vice President of Consumer Insights, Farmers Insurance Group 

" At ICP we have a new business focus and needed a go to market plan to achieve this. Simon worked tirelessly with us to develop a mission, proposition and multi -faceted message hierarchy which he then turned into a very actionable brand and communications brief.   Simon is great to work with, very open to collaboration , very flexible and willing to take on a fairly steep learning curve at speed and with enthusiasm."
Stuart Hodgkinson, Client Services Director

“Simon Little has worked with IHOP for several years, first as Planning Director at McCann on our advertising account and recently as a Strategic consultant. He knows our brand almost as well as we do and has always been an important and positive strategic influence. Recently I have been working with Simon on a new restaurant development concept and he has been a strong strategic and research partner- helping us hone the concept and design and interpret a series of consumer research steps.” Thomas Bartsch, Marketing Manager, IHOP